STORE FORMATS
In-house Brands
Store Format: Multi Brand Outlet
Market Positioning: Mid and Premium Segment
No. of Stores: 345
Cities: 177
Price Range: ₹1,000- ₹10,000^
Average Store Size: 1,600 sq. ft.
Metro is a contemporary Indian brand that provides fashionable footwear, featuring the latest designs and styles for every occasion. Alongside footwear, Metro offers an extensive selection of handbags, belts, wallets and other accessories. The brand’s footwear collection is thoughtfully curated to cater to diverse regional preferences across India.
Store Format: Multi Brand Outlet
Market Positioning: Mid and Premium Segment
No. of Stores: 256
Cities: 125
Price Range: ₹1,000- ₹10,000^
Average Store Size: 1,600 sq. ft.
Mochi is a footwear and accessories brand that focuses on the youth while also catering to the entire family. The brand offers a wide range of footwear for the youth, meeting their day-to-day, work, evening and party needs, as well as special occasions including weddings.
Store Format: Multi Brand Outlet
Market Positioning: Value Conscious Segment
No. of Stores: 70
Cities: 48
Price Range: ₹300- ₹3,500^
Average Store Size: 1,400 sq. ft.
Walkway is a family-focused brand that delivers fast fashion footwear and accessories for the mass market segment. Offering affordable options for men, women, and children, Walkway has become synonymous with everyday style.
Numbers / Percentages are rounded off ; ^Price range refers MRP of the inventory and represents 85% of the total inventory value for the relevant customer segment.
International Brand Partnerships
Store Format: Exclusive Brand Outlet
Market Positioning: Premium Segment
No. of Stores: 219
Cities: 100
Price Range: ₹1,500- ₹8,000^
Average Store Size: 600 sq. ft.
Year of Tie-up: 2015
Crocs is renowned worldwide for its iconic clog silhouettes. The brand’s primary focus is on delivering comfortable, casual, colourful, and innovative footwear styles for women, men and children. We now have exclusive rights to operate and own Crocs “full price” stores across the western and southern states of India following the change in agreement terms in FY 2023-24. We also continue to operate all our existing Crocs EBOs in the northern and eastern states of India.
Store Format: Exclusive Brand Outlet
Market Positioning: Premium Segment
No. of Stores: 12
Cities: 9
Price Range: ₹3,500- ₹12,000^
Average Store Size: 600 sq. ft.
Year of Tie-up: 2021
FitFlop is renowned for its shoes designed for all-day wear, combining biomechanics, comfort, and fashion. We have forged an exclusive strategic partnership with FitFlop, overseeing the entire distribution in India, including EBOs, MBOs, distribution channels, online marketplaces, and the web store.
^ Price range is considering new inventory added in FY 2024-25.
Store Format: Exclusive Brand Outlet
Market Positioning: Premium Segment
No. of Stores: 2
Cities: 1
Price Range: ₹3000- ₹12,000^
Average Store Size: 650 sq. ft.
Year of Tie-up: 2022
FILA is one of the fastest-growing global sportswear brands and has a rich heritage of 110 years. It operates in ~70 countries through licensing deals. In China, it is one of the largest premium sports brand with over 2,000 outlets. We have acquired long-term rights as master licensee with sublicensing rights to sell FILA products across India, Sri Lanka, Bangladesh, Pakistan, Nepal and Bhutan. Our rights include designing products as per India’s needs with 100% flexibility on sourcing. We are currently resetting the FILA brand for the Indian market.
Numbers / Percentages are rounded off ; ^Price range refers MRP of the inventory and represents broadly 85% of the total inventory value for the relevant customer segment
Store Format: Multi-Brand Outlet
Market Positioning: Premium Segment
No. of Stores: 1
Cities: 1
Price Range: ₹6000- ₹19,000^
Average Store Size: 4,900 sq. ft.
Year of Tie-up: 2023
Foot Locker, a global leader in spearheading sports, athleisure and sneaker culture, has established itself as a premium retailer that fuels passion for self-expression and creates unrivalled experiences at the heart of the global sneaker community. As the go-to destination for sneaker enthusiasts, Foot Locker offers an exclusive curated assortment tailored to India’s next generation.
Numbers / Percentages are rounded off ; ^Price range refers MRP of the inventory and represents broadly 85% of the total inventory value for the relevant customer segment
Striding Ahead With A Premium Lifestyle Icon
Expanding our sports and lifestyle portfolio, the New Era partnership brings a globally recognised, premium edge that resonates with India’s next-generation, trend-driven consumers.
Store Format: Exclusive Brand Outlet (kiosks)
Market Positioning: Premium Segment
No. of Stores: 3
Cities: 3
Price Range: ₹3000- ₹4,500^
Average Store Size: 150 sq. ft.
Year of Tie-up: 2024
A significant milestone in our effort to expand MBL’s premium portfolio was the signing of a long-term agreement with New Era Cap, LLC, marking the formal entry of this globally recognised headwear brand into the Indian market. This partnership complements our strategy of offering globally relevant, premium lifestyle brands to meet the evolving preferences of India’s style-conscious consumers.
About New Era
New Era Cap, LLC. is an international lifestyle brand with an authentic sports heritage that dates back over 100 years with global revenue of approximately US$ 1 billion. The Company is headquartered in Buffalo, New York and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong.
Salient features of the agreement
- Long-term exclusive distribution agreement for India.
- The agreement has multiple dates and gates for renewal.
Strategic fit
- Access to New Era’s premium headwear collection.
- Distribution and sale of New Era’s products — caps, hats, visors, apparel, accessories and other headwear — in India through kiosks, brick-and-mortar stores and other channels of trade.
- New Era to strengthen our sports and athleisure offering within Foot Locker.
Establishing New Era’s footprint in India
In FY 2024-25, we introduced New Era to India with the opening of kiosks in Bengaluru, Hyderabad and Mumbai. We also launched the dedicated New Era India website, broadening the brand’s accessibility beyond physical retail.
Striding Ahead By Redefining Comfort Wear
Our recent partnership with Clarks marks a strategic move to transform the comfort footwear segment in India and cater to the premium preferences of the next-generation shopper.
In June 2025, we entered into an exclusive partnership with Clarks, the iconic British footwear brand. By combining Clarks’ timeless design with our deep understanding of the Indian consumer, we aim to redefine the comfort footwear experience for India’s style-conscious consumers.
About Clarks
C. & J. Clark International Limited (trading as Clarks) is a British footwear manufacturer and retailer founded in 1825. A global leader and pioneer in comfort wear, Clarks operates 320 stores across the United Kingdom and Ireland, along with hundreds of franchises across America, Europe and Asia Pacific.
Salient features of the agreement
- Long-term exclusive agreement for India, Bangladesh, Nepal, Bhutan, Maldives and Sri Lanka
- Multiple renewal gates built into the agreement
- Exclusive rights of distribution across all channels of trade (EBOs, MBOs, e-commerce, distribution, etc.)
Strategic fit
- Access to Clarks’ exclusive footwear and accessories product range
- Clarks’ heritage and premium positioning in comfort-led wear, particularly in the women’s segment, enhances our ability to capitalise on the growing casualisation trend
Committed to realising Clarks’ full potential
This partnership aligns with our vision to bring the finest global brands to India and offer a complete footwear wardrobe that blends comfort, style, and quality. Our journey with Clarks will be backed by our expansive retail network, data-driven merchandising, and execution excellence. We are committed to ensuring the brand reaches its full potential in the country through thoughtfully curated product selections, premium store formats, and a seamless omni-channel experience.
