E-COMMERCE OPERATIONS
Striding Ahead In Digital Footwear Retail
We offer seamless, personalised online shopping journeys that combine convenience, choice and service. As digital adoption accelerates in India, we remain committed to strengthening this channel while maintaining brand integrity and sustainable growth.
A growing business
Our e-commerce strategy is focused on AI—driven content and analytics to deliver impactful and immersive storytelling by converting data points into meaningful and compelling narratives across all channels and touchpoints for customers. This also enables deployment of personalised communication strategies at scale through tailored interactions across all channels and dynamic contextual engagement where customers experience curated journeys, whether through dynamic recommendations, tailored offers, or real-time interactions—that drive loyalty and repeat purchase.
E-commerce accounted for 10.6% of revenue in FY 2024-25, contributing ₹259 crores, with a 53% CAGR since FY 2019-20 and 20% year-onyear growth. The majority of our online business comes from leading marketplaces, complemented by direct-to-consumer sales through our dedicated websites.
Six exclusive websites
- www.metroshoes.com
- www.mochishoes.com
- www.walkwayshoes.com
- www.fitflop.in
- www.fila.co.in
- www.neweracap.in
An integrated omni-channel experience
Today’s customers expect convenience and flexibility across channels. Our focus on direct to customer growth is supported by our robust omni channel fulfilment capabilities developed by integrating our extensive physical store network with our online operations. This ensures a seamless customer experience - by delivering speed, reliability & unified inventory.
Revenue breakup FY 2024-25
(As % of Standalone Revenue from Operations)
Note : Percentages rounded off ; Revenue is net of returns and discounts. FY 2024-25 number includes FILA
A key enabler of our digital ecommerce strategy is our investment in AI. It powers communication, predictive analytics, and content automation – driving stronger customer engagement and smarter decision-making. Beyond experience, AI also enhances operational efficiency across inventory, fulfilment and operations. This approach powers our agility to adapt to the ever-evolving needs of the digital-first consumer.
