RETAIL NETWORK
Trying on footwear and finding the right fit is central to customer comfort and satisfaction. Our stores offer more than convenience; they provide immersive spaces where customers can engage with our brands, discover curated collections, and receive personalised service.
Most of our stores follow the Company Owned and Company Operated (COCO) model, enabling us to maintain consistent brand standards and deliver superior service across locations. This approach has proven successful, reflected in strong store performance and a high rate of repeat customers.
Crossing the 900-store milestone in FY 2024–25 marked a significant step in our journey. MBL has grown from 551 stores in March 2020 to 908 by March 2025, expanding with purpose and discipline. Our presence spans the south, west, north and east, allowing us to serve a broad and diverse customer base. Each store is carefully located, whether on bustling high streets or in busy malls, to bring our brands closer to families across India.
As New Bharat rises, Tier 2 and Tier 3 cities are emerging as powerful engines of growth. Fuelled by rising incomes, expanding digital access, and growing aspirations, these markets are reshaping the retail landscape and accelerating the shift to organised consumption.
In FY 2024–25, we added 70 net new stores across existing and new cities, strategically deepening our nationwide footprint. By bringing our brands closer to consumers in these vibrant markets, we aim to serve a wider cross-section of India and stay attuned to the nation’s evolving consumption story.