Our e-commerce ecosystem extends the Metro Brands experience beyond the store, making our brands easier to discover, explore and purchase across digital touchpoints. We combine direct-to-consumer websites, leading marketplaces, social media and omni-channel fulfilment to serve customers with greater choice, convenience and continuity.
Our E-commerce Model Momentum
Digital Growth in FY 2025-26
The year’s growth was supported by investments in direct-to-consumer platforms, omni-channel technology, digital marketing and specialised capabilities. The year also marked our presence across quick-commerce platforms like Blinkit, Zepto and others. Our physical and digital networks are increasingly working as one connected ecosystem, allowing customers to engage with our brands across stores, websites and marketplaces.
Digital Commerce Channels
Customers can purchase across marketplaces and dedicated digital platforms:
Revenue Breakup - Instore & E-commerce
Staying Visible Where Shoppers Look First
The consumer discovery journey has transformed rapidly, with online search now the default starting point for almost every need – including shopping and product-related decisions. Search is moving beyond conventional engines towards conversational AI, visual discovery and platform-led recommendations. We are strengthening our digital discovery and content, product information and search architecture to remain visible wherever purchase journeys begin, across Google, AI searches, websites, marketplaces and quick-commerce platforms.
